Creating Loyalty With Newletters

Newsletters are a great way to create loyalty among your customers. It’s also a good communication tool because you can inform your customers about new products, promotions and the latest developments in the company.

For example, take a look at QuestNet, an MLM company with 3 million members worldwide. They have a successful newsletter at Qpportunity.com, dubbed Questnet Online Magazine, that is published every other week.

The newsletter is very well structured with the following sections - Personal Development, Network News, Product Highlights, Product Promo, QShoppe Corner and more. They also keep an Archive to allow their subscribers to read past issues.

It’s quite simple to start an email campaign, and even easier to use one of the many hosted services like CampaignMonitor. You can create your campaign online, customize it with your design and send out the newsletters for a flat-fee of $5/campaign + $0.01/receipient.

There’s also advanced testing tools, e.g. to see how your newsletter would look like in Outlook or Gmail, and integration with Google Analytics to track the campaign.

Easy isn’t it? Now, you only need to work on the content.